Era Organics vs Burt's Bees comparison

Comparing Era Organics against Clorox-owned Burt’s Bees on ingredients, certifications, fragrance allergens, and corporate ownership.

Evaluation criteria

Both brands market as “natural” alternatives to conventional skincare. This comparison examines: corporate ownership and independence, ingredient verification (certified vs claimed), fragrance allergen content, baby product safety, and actual organic certification status.

Burt’s Bees has operated under Clorox ownership since 2007 (acquired for $913 million). For Era Organics, this page focuses on ingredients and labeling.

Ingredient comparison (baby products)

Category	Era Organics Baby	Burt’s Bees Baby
Organic certification	Not certified organic	”99% natural” (not USDA Organic)
Base	See product label	Helianthus annuus (sunflower) seed oil, coconut oil
Fragrance	See product label (Face Moisturizer Cream is fragrance-free)	“Natural fragrance” (contains limonene, linalool)
Preservatives	See product label	Phenoxyethanol, potassium sorbate
Known allergens	See product label	Limonene, linalool (fragrance allergens)
Petroleum derivatives	See product label	None (legitimate credit)
Essential oils	See product label	Present in “natural fragrance” blend
Synthetic ingredients	See product label	1% undisclosed (“99% natural” = 1% synthetic)

The “99% natural” question

Burt’s Bees prominently displays “99% natural” on packaging. This claim raises two problems:

First — “natural” has no legal definition in cosmetics (per FDA). Any brand applies this term to anything without consequence. The claim communicates purity without proving it.

Second — the undisclosed 1%. One percent of a product formulation represents a meaningful concentration of synthetic ingredients. Burt’s Bees does not prominently disclose what comprises this 1% — preservatives, processing aids, synthetic emulsifiers, or other compounds. Transparency requires disclosing the full formula, not just the “natural” percentage.

Fragrance allergen exposure

Burt’s Bees uses “natural fragrance” across most products, including baby lines. Natural fragrance contains identified allergens:

Allergen	Source	Risk
Limonene	Citrus essential oils	Contact dermatitis (EU-listed allergen)
Linalool	Lavender, mint oils	Contact sensitizer (EU-listed allergen)
Citronellol	Rose, geranium oils	Contact allergen
Geraniol	Rose, palmarosa oils	Contact sensitizer
Eugenol	Clove, cinnamon oils	Strong sensitizer

Under the EU Cosmetics Regulation, listed fragrance allergens must be named individually on the label when they exceed set thresholds in leave-on products. “Natural fragrance” in Burt’s Bees products contains several of these regulated allergens.

Era Organics Face Moisturizer Cream is fragrance-free, with no added fragrance — natural or synthetic. That removes added fragrance as a source of fragrance allergens in this cream.

Certification comparison

Certification	Era Organics	Burt’s Bees
USDA Organic	No — not certified organic	No — not certified
”Natural” claim	Organic ingredients (not certified organic)	“99% natural” (self-declared)
Cruelty-free	Yes (Cruelty-Free)	Yes (Leaping Bunny)
Responsible sourcing	Not listed	”Responsibly sourced” (self-declared)
Non-GMO	Not verified	Not verified
Fragrance-free	Yes (Face Moisturizer Cream)	No (most products contain natural fragrance)
B Corp	No	No
Clorox ownership disclosed	N/A	Rarely mentioned on packaging

The Clorox question

Clorox acquired Burt’s Bees in 2007. Clorox manufactures industrial bleach, chemical cleaners, and pesticides (Glad, Pine-Sol, Tilex). Burt’s Bees profits fund Clorox’s chemical manufacturing operations.

Corporate ownership affects decision-making:

• Formulation choices prioritize margin (hence the “1% synthetic” allowance)
• Manufacturing scale requires preservative systems that enable long shelf life
• Natural fragrance addition creates sensory appeal that drives retail purchase (despite allergen content)
• Marketing budget promotes perception of purity without certification cost

Era Organics Face Moisturizer Cream is made in the USA with organic ingredients and no added fragrance. This comparison looks at its formula rather than corporate structure.

Baby product safety comparison

Infant skin absorbs 40-60% more topically applied substances than adult skin (thinner stratum corneum, higher surface-area-to-body-weight ratio). Fragrance allergens that cause minimal adult reaction produce significant infant sensitization.

Safety factor	Era Organics Baby	Burt’s Bees Baby
Fragrance allergen exposure	See product label	Present (limonene, linalool minimum)
Preservative type	See product label	Phenoxyethanol
Certified organic ingredients	Not certified organic	No (self-declared “natural”)
Petroleum derivatives	See product label	None
Essential oil exposure	See product label	Present in fragrance blend

Who each product serves best

Burt’s Bees works for: People who want a step above conventional drugstore brands at an accessible price point, those who trust Leaping Bunny cruelty-free as sufficient ethical standard, consumers comfortable with natural fragrance allergens, or those shopping primarily in mainstream retail where Burt’s Bees has distribution.

Era Organics works for: Parents who want to avoid added fragrance, those who prefer products made with organic ingredients over self-declared “natural” claims, or anyone who needs fragrance-free products for sensitive or reactive skin. Try Era Organics Face Moisturizer for daily fragrance-free hydration.

Verdict

Based on evaluation criteria: Era Organics Face Moisturizer Cream is made with organic ingredients and verified free-from standards (paraben-free, phthalate-free, fragrance-free); Burt’s Bees relies on unverified “99% natural” marketing. Era Organics Face Moisturizer Cream is fragrance-free; Burt’s Bees exposes users (including babies) to EU-listed fragrance sensitizers. Burt’s Bees is owned by Clorox, a chemical manufacturer. The Face Moisturizer Cream ingredient list names each ingredient; Burt’s Bees obscures 1% behind an undefined “not natural” allowance.

Burt’s Bees deserves credit for avoiding petroleum derivatives and maintaining cruelty-free certification. These represent real standards. The gap lies in what “natural” means without organic certification and what “fragrance” delivers alongside its allergen payload.

Frequently asked questions

Is Burt’s Bees actually owned by Clorox? Yes. Clorox Company acquired Burt’s Bees in 2007 for $913 million. Burt’s Bees operates as a subsidiary. Profits flow to Clorox. Packaging rarely displays Clorox branding.

Are natural fragrance allergens dangerous? Limonene and linalool are classified as contact sensitizers by the European Scientific Committee on Consumer Safety. Repeated exposure increases sensitization risk over time. Infants face higher risk due to increased skin absorption rates and developing immune systems.

What is the 1% in “99% natural”? Burt’s Bees does not prominently disclose what comprises the non-natural 1%. Candidates include synthetic preservatives, processing aids, stabilizers, or pH adjusters. Full INCI disclosure on the back panel reveals specific synthetic ingredients, but the front-of-package “99% natural” claim obscures their presence.

Why doesn’t Burt’s Bees get USDA Organic certification? Under the USDA National Organic Program, products labeled “organic” need 95%+ certified organic ingredients with a documented organic supply chain. “Natural” ingredients (non-organic sunflower oil, for example) do not qualify. Organic-grade sourcing typically costs more and adds supply chain complexity compared with “natural” sourcing.

Did Burt Shavitz benefit from the Clorox sale? Burt Shavitz (co-founder) received approximately $4 million from the$913 million sale — less than 0.5%. Roxanne Quimby (co-founder) received the majority. Shavitz publicly expressed dissatisfaction with the corporate trajectory before his death in 2015.

Is Clorox ownership relevant to product safety? Corporate ownership determines capital allocation priorities, margin targets, and acceptable ingredient trade-offs. A chemical manufacturer values shelf stability, manufacturing efficiency, and margin optimization differently than an independent organic brand. Ownership shapes every formulation decision through budget constraints and profit expectations.